Illulian Design Studio plays a key role in every aspect of the design of each carpet; as a result, the design begins from a preliminary concept developed according to customers’ taste. The next step in the process involves the definition of the materials used to create a unique and incomparable carpet. The exclusive collections of Illulian are the result of the great devotion that each member of the studio put into their work. Moreover, thanks to many customer requests over the past few years, the firm has developed a concept of absolute personalization for the carpets. These "custom made" carpets are then presented to the customers thanks to photorealistic renderings that allow to have a concrete idea of the model before it will be sent to production.