From May 12 to July 15, 2026, the historic ITA – Italian Trade Agency townhouse at the corner of Madison Avenue and 67th Street in New York hosts the fourth edition of Italy on Madison, developed in collaboration with INTERNI. Entitled Design, Theatre of Excellence, the exhibition presents an immersive journey celebrating the excellence of Italian manufacturing and design, conceived by Paola Navone / Studio Otto with Cristina Pettenuzzo and curated editorially by INTERNI.
Bringing together more than 180 products from 50 leading Italian companies, the exhibition transforms the townhouse into a sequence of evocative settings inspired by some of Italy’s most iconic destinations. Through a carefully orchestrated dialogue between design, craftsmanship, fashion, fragrances, food, and wine, the installation offers an engaging interpretation of contemporary Italian creativity and cultural heritage.
Among the distinguished brands featured throughout the exhibition, Illulian contributes a selection of handcrafted rugs displayed within dedicated corners of the installation. Integrated into the exhibition’s scenographic environments, these pieces underscore the company’s commitment to exceptional craftsmanship, artistic research, and bespoke production. Through their refined aesthetic and meticulous execution, Illulian rugs enhance the visual narrative of the exhibition while exemplifying the enduring values of quality, innovation, and artisanal excellence that define the Made in Italy tradition.
The presence of Illulian within Design, Theatre of Excellence further reinforces the brand’s role as an ambassador of Italian design culture, showcasing its ability to merge heritage, creativity, and contemporary sophistication in an international context dedicated to the celebration of Italian excellence.
