In the heart of Via Manzoni, the prestigious Illulian showroom became the stage for an exclusive takeover by Technogym, unveiling the new Sand Stone collection—an inspired dialogue between wellness, design, and master craftsmanship.
Warm, tactile, and immersive, Sand Stone redefines the concept of Wellness Luxury Living. Conceived for private residences as well as high-end hotels, residential developments, and premium fitness clubs, the collection empowers architects and designers to create distinctive, brand-defining environments. A cohesive and sophisticated aesthetic enhances identity, elevates guest experience, and amplifies perceived value—transforming every space into a statement of refinement and wellbeing.
The Illulian window was entirely reimagined in Sand Stone’s natural palette, showcasing some of Technogym’s most iconic design pieces: Artis Run, Artis Synchro, Wellness Ball, and the revolutionary Technogym Checkup. The latter marks a new frontier in precision training—an AI-powered assessment station that analyzes physical and cognitive parameters, defines one’s Wellness Age, and generates a fully personalized, adaptive training program seamlessly integrated into the Technogym Ecosystem.
Founded in 1959, Illulian stands as a global symbol of artisanal excellence in contemporary rugs, where tradition and innovation intertwine. Its collaboration with Technogym arises from a shared vision: to merge aesthetics, performance, and meticulous attention to detail into environments that nurture both body and mind.
The installation is on view at Illulian Showroom, Via Manzoni 41, Milan, until 2 November 2025—an invitation to experience a new dimension of design-driven wellness.
