Alessandro Enriquez was born in the heart of Sicily in Palermo. His mother comes from Sicily while his father has french – tunisine origins.

After his bachelor in Arts in 2004 at Palermo University, he moved abroad, from Barcelona to Palma di Mallorca and London. He studies Fashion Design in some of the most prestigious European institutes, the London Central St Martin and the Istituto Marangoni at Milan.

He immediately starts a career as a designer which brings him to work for Costume National, a very suggestive brand that allows him to deepen and develop more and more his strong creative point of view.

In 2009 he also starts teaching at Accademia del Lusso, then he moves to Istituto Marangoni and finally to IED where he still has his classes.

His versatile soul gets him to dedicate also on communication and writing, becoming a passionate art and fashion writer by collaborating with international magazines such as Elle, Marie Claire, Vogue Bambini and Vogue Sposa.

Naturally curious and travel addicted Alessandro always looks for new places to explore, he’s not a common traveller, he is a citizen of the world. In 2012 he publishes his first book which is his lucky charm, 10X10 ANITALIANTHEORY, name which was used for the new fashion brand; a world full of pictures and Italian recalls, his constant sources of inspiration.